GoHighLevel White Label: Complete Setup Guide for Agencies
E Systems Management
on
March 31, 2026
What is GoHighLevel White Label?
GoHighLevel white label is a feature that allows marketing agencies to rebrand the entire GoHighLevel platform under their own company name, logo, and domain — and offer it to their clients as a proprietary SaaS product. Instead of your clients seeing “GoHighLevel” in the interface, they see your agency’s brand throughout.
This is one of the most powerful revenue-generating features in GHL. Agencies that white-label GoHighLevel can charge their clients a monthly SaaS fee (typically $97–$497/month per client) while paying GoHighLevel’s wholesale rate, creating a significant margin on every account. If you’re an agency looking to expand further, our Partner Program lets you resell remote staffing services alongside your GHL solutions for additional recurring revenue.
Requirements for White Labeling GHL
To access white-label features, you need to be on the GoHighLevel Unlimited plan ($297/month) or higher. The Starter plan ($97/month) does not include white-label capabilities. Here is what you get with white labeling enabled:
- Custom domain for the platform (e.g., app.youragency.com)
- Custom logo and branding throughout the interface
- Branded mobile app (additional cost via Twilio)
- White-labeled email sending domains
- Custom support email and help documentation
- Unlimited client sub-accounts under your branded platform
White Label Setup: Step-by-Step
Upgrade to Unlimited Plan
Log into your GHL account and navigate to Settings → Company. Ensure you are on the Unlimited ($297/month) or SaaS Pro ($497/month) plan. Upgrade if needed.
Configure Your Custom Domain
Go to Settings → Domain. Add your custom subdomain (e.g., app.youragency.com). In your DNS provider (Cloudflare, GoDaddy, etc.), create a CNAME record pointing to GoHighLevel’s servers. Wait for DNS propagation (up to 48 hours).
Upload Your Branding
Navigate to Settings → Company Info. Upload your agency logo (recommended: 200x50px PNG with transparent background). Set your agency name, support email, and contact details. These will appear throughout the white-labeled interface.
Set Up Email Sending Domain
Go to Settings → Email Services. Add your sending domain and verify DNS records (SPF, DKIM, DMARC). This ensures emails sent from the platform show your agency’s domain, not GoHighLevel’s.
Create Client Sub-Accounts
Navigate to Sub-Accounts (formerly Locations) in the left sidebar. Click “Create Sub-Account” for each client. Configure their business details, assign a snapshot if available, and set up their access permissions.
Pricing Your White-Label GHL Platform
| Tier | Your Price to Client | Features Included | Your Monthly Margin |
|---|---|---|---|
| Basic | $97/month | CRM, funnels, basic automations | ~$70/client |
| Professional | $197/month | Full platform + onboarding support | ~$170/client |
| Agency | $297/month | Full platform + VA management | ~$270/client |
| Enterprise | $497/month | Full platform + dedicated VA hours | ~$470/client |
Managing White Label with a GHL VA
Setting up and managing a white-label GoHighLevel agency requires significant technical work — DNS configuration, sub-account management, snapshot deployment, and ongoing client support. E Systems Management provides GHL VAs at $10/hour who handle the full white-label setup and ongoing management, freeing you to focus on acquiring new clients.
Ready to launch your white-label GHL agency? Hire a GHL VA from E Systems Management at $10/hour to handle the entire setup and client onboarding process.
Frequently Asked Questions
Yes. White-label features are only available on the GoHighLevel Unlimited plan ($297/month) and the SaaS Pro plan ($497/month). The Starter plan does not include white-label capabilities.
If set up correctly, clients will only see your agency’s branding. However, some technical elements like Twilio SMS numbers may still reference third-party providers. The mobile app white-labeling requires an additional setup fee.
Most agencies charge between $97 and $497/month per client depending on the features and support included. A common starting point is $197/month for a basic package with CRM, funnels, and automations.
Yes. The Unlimited plan allows you to create unlimited sub-accounts (client accounts) under your agency account. Each sub-account is a separate workspace for each client.
If you cancel your GoHighLevel subscription, all sub-accounts and client data will be inaccessible. It is critical to maintain your subscription and communicate any changes to clients well in advance.
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To learn more about how outsourcing can benefit your business, reach out to E Systems Management today by submitting a contact form or calling us at
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